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Vitesco
Powering a New Era.
From Spin-off to Global Energy Icon
What happens when a global tech giant like Continental reinvents itself?
You get Vitesco Technologies – a brand that doesn’t just deliver innovation, but sparks a new era of mobility.
My mission:
To transform a spin-off into a brand with magnetic presence – electric, iconic, global.
The first ignition spark
Naming – Vitesco: derived from vita (life), charged with high-tech phonetics.
A name like an electric jolt – fast, clear, charged.
The visual backbone
A corporate design that electrifies:
⚡ Colors like impulses – charged with energy and instantly recognizable.
⌛ Typography like a metronome – precise, rhythmic, driving.
🔌 Lines like current in a grid – organic dynamism meets technical precision.
From Zero to High Voltage.
💡 Naming – concept, research, international trademark screening
🎨 Branding & Corporate Identity – logo, typography, color world, design system
📐 Brand Guidelines – globally scalable, cross-media-ready
🖥 UI/UX Design – digital interfaces, app & web design
📸 Visual Language – imagery for tech, people & mobility
🎬 Motion Design – animated brand assets, intro sequences, video elements
📦 Print & Communication – brochures, trade fair stands, signage
🌍 Global Rollout – adapted for all markets, cross-cultural & cross-media
🛠 CD Implementation – training, tools, templates, and guidelines for international teams
👑 Teamlead – steering and inspiring interdisciplinary creative and design teams worldwide
The result:
Vitesco Technologies is more than a name – it’s a global energy carrier for the future.
A brand presence with system voltage – as precise as a wiring diagram, as alive as an electric current.
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