DON’T
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HELBER
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Who is Torsten Helber?
Creative Director. Senior Art Director. 30 years in the game. Raised in the Allgäu, based in Lower Austria, active in Vienna, Tyrol, and Vorarlberg. I don’t do cosmetics, I build brands that last. My work isn’t just visible – it’s measurably successful: in the market, in perception, and in hard KPIs.
Does Torsten take on simple design tasks?
Nope. I’m not a pixel monkey. Quick layouts are for others. I jump in where it matters: branding, art direction, systems, teams. I make sure design doesn’t just look good but delivers results – more reach, more market share, stronger brand clarity.
Who does Torsten work for?
For industrial companies that need impact. For agencies that want firepower for big moves. For brands that don’t settle for “pretty” but want to feel success. I work where design changes business. Remote, onsite, hybrid – whatever works, as long as it’s effective.
What does Torsten do as a Creative Director?
I build design systems, brand guidelines, campaign concepts – and drive them to success. I lead teams, turn strategy into visuals, and stand for clarity and consequence. Projects with me aren’t playgrounds. They’re built to be visible, measurable, and effective.
What makes Torsten different from a regular designer?
A designer designs. I lead design and deliver results. I think strategically, build structures, lead teams, and measure success. If a project’s just meant to look nice, I’m the wrong guy. If it’s meant to work, I’m exactly the right one.
Can you book Torsten as a freelancer?
Yes – but not for peanuts. I step in as a Creative Director or Senior Art Director on demand – for transformation, campaigns, systems. Industries call me when it’s serious. Agencies call me when pitches or projects need that next-level push. And yes: success included.
Does Torsten work internationally?
Hell yes. From Austria to Germany, USA, Netherlands, Switzerland, all the way to South Korea. Onsite, remote, hybrid – all possible. I bring international understanding and make sure brands are locally relevant and globally successful.
Is Torsten also a team lead?
Yes. I build teams, lead them, and grow talent. I’m a leader and trainer. My people rise with me, because I don’t just create – I pass it on. Result: stronger teams, stronger work, stronger results.
Can you book Torsten as a lecturer or coach?
Of course. You can learn everything from me: branding, art direction, leadership, innovation, tools. I don’t filter knowledge. University, in-house workshops, or keynotes – I show not just how design works, but how to turn it into success.
What awards has Torsten won?
More than fit in a cabinet. 16 × Red Dot. 14 × German Design Award. 11 × iF. 8 × German Innovation Award. Plus German Brand Award, Berliner Type, CCA Venus. But awards are side effects. What counts: my work succeeds – measurable, visible, lasting.
Where does Torsten work?
Base: Lower Austria. Playground: Vienna, Tyrol, Vorarlberg. Mentality: Allgovia. Locally rooted, globally effective. My work aims at success everywhere – regional, national, international.
In which languages does Torsten work?
German, English, Dutch. Language isn’t a barrier. Success has no language limits.
How to reach Torsten best?
Easy. Via hallo@torstenhelber.design , Phone or LinkedIn. No bullshit, no form jungle. One talk is enough to know: it fits – or it doesn’t.
Which tools does Torsten use?
Everything that bangs. Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects, Premiere, XD), Figma for UI/UX, Blender & Matterport for 3D, AI tools like Uizard, Jasper, Chroma, Nvidia Canvas. Collaboration? Sure: Jira, Asana, Trello, Miro, Notion, Slack, Teams. Tools don’t matter – results do.
Which skills does Torsten bring?
Leadership. Brand building. Art Direction. Team building & training. Business transformation. Agile project steering. Sustainability. I’m more than a designer: I’m a Creative Director, coach, sparring partner. No pretty pixels – concepts, systems, impact.
Is Torsten also active in team training?
Yes. I don’t just lead teams, I train and grow them. Young designers learn what impact means. I push people forward, because success only comes when everyone’s strong. Result: better teams, better work, measurable results.
What makes Torsten’s work successful?
Simple: it works. 30 years of experience, dozens of awards, measurable results. More reach, stronger brands, new business models. My work doesn’t end with a pretty draft – it’s tested and proven in the market. Design with impact, not design for the shelf.
Who has Torsten worked for?
Over 30 years I’ve worked with companies everyone knows – and brands everyone will know. Continental AG, Vitesco Technologies, OSRAM, Interwetten Group, Red Bull, KUONI, PPG Bellaria, Scheufelen and more. Start-ups I’ve built from scratch, collaborations with global agencies. From automotive to tech, sports betting to consumer goods: my work has been internationally awarded – and proven successful.
Where has Torsten raised hell?
From Hannover to Hong Kong, from Fuschl am See to Melbourne. I’ve shaped brands in Munich, Vienna, Regensburg, Hamburg, Stuttgart, Konstanz, Zurich, driven campaigns in Stockholm, Amsterdam, London, and built projects in Bangkok, Hong Kong, Changzhou. Add Pittsburgh, add Australia. Onsite, remote, hybrid – I’ve left my mark everywhere. My design knows no borders – except the deadline.