WHY ToRsTeN?
Creative Director
Drives vision. I set the course and keep the direction.
Senior Art Director
Drives design in detail. I lock in quality, consistency, and level.
Brand Strategist
Defines brands. I build identities that last.
Hands-on Leadership
What I expect from the team, I deliver myself – from concept to tools to production. Practice, not PowerPoint.
Industry
I come from industry. I know the shop floor, the boardroom, and the roadmaps. B2B, B2C, D2C – I speak the language and deliver results that move business.
Agencies
I step in as a core player in the pitch, drive campaigns, stabilize teams. Senior level from day one.
I’m not support staff. I’m creative leadership that delivers impact.
WHeRe i KiCK iN.
Branding Sprints
Name, story, system, launch assets.
Design Systems & Guidelines
Setup, align, roll out globally.
Campaign Direction
Core idea – visuals – production (print, digital, motion, 3D).
Design Ops & Transformation
Processes, tools, quality gates, training.
Critical Projects
Firefighting, pitch power, C-level alignment.
PROOF. NO SHOW.
Awards
16 × Red Dot, 14 × German Design Award, 11 × iF, 8 × German Innovation Award.
Brands
Continental, Vitesco, OSRAM, Interwetten, Red Bull, KUONI, PPG …
Results
Measured in KPIs, not applause.
HOW I WORK
Roadmap
Kickoff – scope – sprint plan – execution – review – enablement.
Hybrid Mode
On-site for leadership & alignment, remote for focus & delivery.
Hands-on Mindset
I don’t demand what I can’t deliver. I walk with the team through every phase.
Languages
German, English, Dutch.
RegiONs AND AVAiLAbiLiTY
Vienna · Lower Austria · Upper Austria · Styria · Tyrol · Vorarlberg and international (EU / US / Asia).
Start
Quick scope call – offer – go. No detours.
MINI FAQ
Industry or agencies?
Both. Industrial mechanics & agency speed. I deliver in both worlds.
How fast can you start?
After the scope call. I map sprints and jump right in.
Remote or on-site?
Both. On-site for leadership & alignment, remote for efficiency & delivery.
Minimum duration?
Project or sprint-based. Retainer/interim possible – impact is what counts.
Billing?
Project, retainer, or daily rate. Transparent by scope & goals.